IBM/Red Bull Racing

IBM’s innovation partnership with Red Bull Racing provides real-time data that aids design, planning, and race day decisions. As lead designer for the 2019 season, social assets were produced covering post race quotes, race results, and weather insight powered by IBM’s weather company. Alongside social content, an illustrated campaign inspired by classic F1 artwork was developed in collaboration with our creative director across posters, postcards, shirts, and a calendar signed by divers and given to VIP fans at the track.